John is sleeping. Suddenly his Philips® alarm clock starts playing a Spice Girls song, and John wakes up.
He shaves with a Gilette®, dresses his Levi's® jeans, an Adidas® t-shirt, Fila® trainers and straps on a Swatch®. He has some Corn Flakes for breakfast.
He drives his Rover® to work, and finds himself stuck on traffic jams during most of the journey.
At work his boss tells him to work even more. Again. His boss wears an Armani® suit and a Rolex®. John wants to keep his job so he can sell his Rover® and buy a Volvo®.