John™ is sleeping. Suddenly his Philips® alarm clock starts playing a Spice Girls™ song, and John wakes up.

He shaves with a Gilette®, dresses his Levi's® jeans, an Adidas® t-shirt, Fila® trainers and straps on a Swatch®. He has some Corn Flakes™ for breakfast.

He drives his Rover® to work, and finds himself stuck on traffic jams™ during most of the journey.

At work his boss tells him to work even more. Again. His boss wears an Armani® suit and a Rolex®. John™ wants to keep his job so he can sell his Rover® and buy a Volvo®.